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BMS bolsters reinsurance leadership team with the appointment of Genna Biddell as Managing Director and Head of London P&C

13 Feb 2025  |  

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BMS Group

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BMS, the independent insurance and reinsurance broker, today announces the appointment of Genna Biddell as Managing Director and Head of London P&C Re.

Biddell will report into Brad Melvin, president and CEO, BMS Re US. She will develop and oversee the London P&C reinsurance business while closely collaborating with the reinsurance and programmes teams across the US, London, and Bermuda. Additionally, her responsibilities will encompass strategic projects that leverage growth opportunities across divisions.

Biddell joins BMS from Howden Re, where she was managing director of the North America wholesale property treaty team. With a career spanning 25 years, she has previously held North American property treaty roles at both Willis Re and Aon Re.

Melvin said: “Genna is highly respected in the market and a fantastic addition to BMS. Her commercial acumen and technical knowledge of the P&C reinsurance space will be instrumental in securing the best possible outcomes for our clients. I am thrilled to welcome her to the organization and look forward to her contributions to reinsurance, a key area of focus and growth for BMS.”

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