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BMS Incept.

Move forward with confidence. Selling a business is a significant milestone. But the warranties given as part of the transaction can leave sellers exposed long after the deal has completed. BMS Incept is designed to change that.

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United Kingdom
BMS Group
30 St Mary Axe, London EC3A 8AF, UK
+44 (0) 2074 807 288
© 2026 BMS Group

Protection that goes further.

Created specifically for sellers of small and micro businesses, BMS Incept provides protection against financial loss arising from an innocent breach of seller warranties contained within an acquisition agreement. It gives sellers greater certainty over their potential liabilities, helping them close the deal and focus on what comes next.

Traditional Warranty & Indemnity insurance is not always designed with smaller transactions in mind. BMS Incept provides a streamlined solution for transactions with an enterprise value from £250,000 up to £20 million, opening access to transaction liability protection for small and micro business sellers. The policy can cover up to 100% of the seller's indemnity, up to £20 million, plus defence costs, with protection available for up to seven years.

£20m

in protection. Cover for up to 100% of seller's indemnity

7

years cover. Protecting sellers beyond completion

24

Cover in as little as 24 hours. A streamlined underwriting process designed to keep pace with your transaction

Defence

costs included. Legal counsel and representation if a buyer brings a covered claim

Retrospective

Cover available post-completion.

There is appetite across sectors.

BMS can also consider businesses within professional services, technology services and products, transport and insurance broking.

Manufacturing

Education

Franchises

Retail

Leisure

Hospitality

Real Estate

Built for sellers.

Because your liability shouldn't hold back what comes next. Seller warranties are an important part of an M&A transaction. But even where a seller has acted honestly and disclosed everything they know, an innocent breach can result in a buyer seeking financial compensation. BMS Incept transfers that risk to the insurer. If a buyer brings a covered claim for an innocent breach of seller warranties, the policy can respond to the resulting financial loss and defence costs – providing greater certainty around the seller's exposure after the transaction.
It is a seller-focused approach to transaction liability insurance, designed around the realities of smaller M&A deals.

Know where you stand.

BMS Incept is designed to protect against innocent breaches of seller warranties – not issues already known to the seller. Known matters would ordinarily be disclosed to the buyer during the transaction. The policy therefore does not cover a breach arising from an issue the seller knew about but failed to disclose. This approach allows underwriting to focus on the seller's knowledge of the business and the quality of the disclosure process, helping make the product faster and more accessible for smaller transactions.

Less friction. More certainty.

Designed to move at the pace of your transaction.
M&A transactions move quickly. Insurance needs to keep up.
BMS Incept uses a streamlined underwriting process that can allow cover to be placed within 24 hours of receiving the completed application form. Cover can also be arranged after completion, giving sellers greater flexibility around when protection is put in place.

The process is deliberately straightforward:
01. Talk to BMS
Send us the details of the proposed transaction.
02. Receive indicative terms
For quotable risks, the insurer will provide an indicative rate, policy wording and application.
03. Complete the application
Provide the information required for underwriting.
04. Put protection in place
Once the application has been reviewed, the insurer can provide an updated, bindable policy.

Benefits on both sides of the deal.

While BMS Incept is designed to insure the seller, its structure can also provide benefits to the buyer. The buyer can be named as a loss payee, meaning that when an insured claim is settled, proceeds can be paid directly to them. This may help sellers negotiate a reduction – or potentially the removal – of an escrow or holdback arrangement. For sellers, that can mean greater access to sale proceeds and increased certainty after completion. For buyers, it provides an insurance-backed route to recovery for covered warranty claims.

Key Policy Details.

*Subject to the basket/threshold within the acquisition agreement being 0.5% of enterprise value or greater. A separate deductible applies for costs and expenses.

£20m

Maximum enterprise value

£20m

Maximum policy limit

7

up to 7 years policy period

£2,500

Minimum Premium

£500+

Policy fee range is £500-£2,500

£0

Deductable, subject to policy terms*

Your business sold. Your future protected.

A successful transaction should give you the freedom to move forward.
BMS Incept combines specialist M&A expertise with a streamlined insurance solution designed specifically for smaller transactions – helping protect the value you've created and giving you greater certainty over what comes next.

BMS incept is not an exclusive product available solely to BMS and is available through other insurance brokers. [

We anticipate 
and act on our clients’ ambitions.
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Risk doesn’t operate in silos, neither do we.

We actively partner with our (re)insurance specialists to gain a broader strategic view. This allows us to challenge conventional thinking and deliver the most effective outcome for you.

Resources for a fast-paced world.

When change is a constant, you want to stay informed and stay ahead at all times.

PEMAT Practice Brochure

Every transaction is different and we pride ourselves on being able to structure tailored insurance solutions with the broadest coverage in a clear and concise manner.

Read more about our offering in our PEMAT Practice Brochure.

PEMAT - Warranty & Indemnity Flyer

For a deep dive into our Warranty & Indemnity offering.

PEMAT - Tax Liability Flyer

For a deep dive into our Tax Liability offering.

PEMAT - M&A Insurance Carve-Outs Flyer

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